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Digital Camera Rental NYC: Your Guide to File Formats
JPG, GIF, TIFF, PNG, BMP, RAW – you’ve heard of all of them, but what do they actually mean? Here’s a quick guide to some of the most common digital camera file formats that you need to know when renting professional photography equipment.
First of all, it’s important to understand the difference between lossy and lossless compression. With lossless compression, an image is represented more efficiently without any compromise to quality. In the case of lossy compression, an image may be slightly degraded to produce a smaller file size.
TIFF – A TIFF file is generally stored in a lossless image format with no compression at all – consequently, file sizes can be very big and are not suitable for the web. TIFF files are high-quality and are appropriate for printing and Photoshopping.
PNG – PNG is another lossless image format, but, in contrast to TIFF files, it looks for patterns in the image that can be used to compress and reduce the size of the file.
GIF – GIF files support a maximum of 256 colors and are commonly used on the Internet. These files effectively compress images with large areas of shared colors; hence, this file type is suitable for graphics and logos.
JPEG – A JPEG file is a lossy file which supports many, many colors (16.7 million, to be precise) and is intended to support photographs. JPEGs can achieve good compression while maintaining quality.
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Tags: digital camera rental nyc, dslr hd camera lenses, photo equipment rental new york, professional photography equipment, strobe equipment